In the early '80s, the music industry was losing its mind. People were recording songs off the radio onto cassette tapes, copying albums for their friends, and basically doing whatever they wanted. The industry called it piracy. Everyone else called it Tuesday.

"Home Taping Is Killing Music"

The British Phonographic Industry launched one of the most iconic anti-piracy campaigns ever. The slogan: "Home Taping Is Killing Music." They slapped a skull-and-crossbones made out of a cassette tape on everything. It was supposed to scare people. Instead, it became a meme before memes existed.

People wore it like a badge of honor. Of course we're taping music. That's what tapes are for.

The Mix Tape Was an Art Form

Here's the thing the industry missed: home taping wasn't killing music. It was spreading it. Mix tapes introduced people to artists they never would have found otherwise. You'd make a tape for a crush, a road trip, a friend going through it. That tape meant something.

The 90-minute cassette was basically the original playlist. And making one took actual effort, which made it matter.

The Shirt That Gets It

Our Home Taping T-shirt is a direct nod to that era. It's for the people who recorded off the radio, made mix tapes for people they liked, and never once felt bad about it. Wear it proud.

Tomorrow we're getting into the golden age of the video rental store. You don't want to miss it.