Rich's was a department store chain headquartered in Atlanta. It opened in 1867 and was absorbed by Federated Department Stores, operators of Macy's, in 2005. In 1968, it launched the Richway brand, a chain of stores. Their slogan was,??"We don't look like a discount store, but our price tags give us away." The chain ceased operations in 1988, just after its parent company was acquired by Federated Departments Stores.
