Shortly after cable TV began to expand across the U.S., Warner Communications (later Warner-AMEX), one of the biggest cable providers, introduced QUBE in Columbus, Ohio in 1977.??QUBE??was an experimental, two-way, multi-programmed??system that played a significant role in the development of American??interactive television. It was gradually rolled out in other cities but financial losses and privacy concerns led to the system's demise in 1984.