In the 1920s, three Swedish immigrants and brothers, Hans and Gunnar Lenell and their friend Aagard Billing, launched Lenell's, a Swedish bakery offering cakes, breads and cookies. The bakery was later renamed Lenell's Cookies, and later Maurice Lenell's Cooky Company, it remained family-run through the '80s as the founders' children took over production of Spritz, Powder Puffs, Almonettes and other popular treats.